Social Entrepreneurship Conference at XL

 “Providing Access to Sustainable Development”. When I saw the logo published in the conference brochures, I had a contemplation on how brand managers would have an intrinsic motivation when they see their brain child brand being used by commoners. Whenever I see people using XL Connect , and when I see the logo, it gives me a satisfaction in transforming existing thing and making it helpful to others. This is the relational benefits one gets as a brand manager other than transactional benefits like salary, perquisites in the job.

Recently I had an opportunity to take part in a logo designing contest here at XL. The logo was to be used in a National Social Entrepreneurship Conference. The conference is being held for the first time in XL, which brings in all the Social Entrepreneurs in one forum. My logo was selected for the conference which portrays the conference theme

This logo designing also gave me an opportunity to design the website for the conference. This is my first functional website for an event, which would serve a social cause. Joomla CMS was the savior for me to create a quick website. I would advise everyone who would start to explore Joomla for the first time, install XAMPP bundle in their local system.XAMP is promoted by Apache friends, and its an open source bundle with a cross platform PHP, Apache HTTP Server, MySql database and Perl scripting. The first time Joomla experience was a great experience, you can exploit a huge list of web templates in the internet and also a vast set of plugins for the website. I used siteground-j15-59 theme, and tweaked a little in its script to have the complete browser occupied layout and this helped me in removing the blog layout. Also a bit of Photoshop efforts gave me a good webpage header.

The photos in the header image were shot by me and our friends at XL during our rural visit here at Jharkhand. The left side of the header is existing conditions in most of Jharkhand villages and right side of the header is the image of farming which happens for a short period of just 2 months depending on monsoon. If monsoon fails agriculture here stops even for those two months. The Website its XL’s initiative towards Social Entrepreneurship.You can have a look at the website here.I am nor writing about the conference, as the website will be the source of information.Thanks to Sigma (Social Initiative Group for Managerial Assistance), the organizers of the event for giving me this opportunity.